• influence: The Psychology of Persuasioninfluence: The Psychology of Persuasion Quick View
    • influence: The Psychology of Persuasioninfluence: The Psychology of Persuasion Quick View
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    • "Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted…
    • influence: The Psychology of Persuasion